Discover Your Adventure, Codify Your Value, Unleash Your Wildest Dream.
Wildest Dream
Wildest Dream
Wildest Dreams Come From Range
From Fuxi to Da Vinci, Leibniz to Claude Shannon - human progress has always been driven by those who crossed disciplines. They weren’t specialists. They were explorers. They followed curiosity, saw patterns others missed, and made creative leaps that changed the world. In today’s age of AI, complexity, and constant change, it’s not your niche that will define you - it’s your Range.
Lessons From Leaders On Range
“Smart people are a dime a dozen, they don’t usually amount to much, the real key was being creative. And whether it is Leonardo da Vinci or Benjamin Franklin or Steve Jobs, these are people who love to seek patterns across nature. They were interested in everything you could possibly know. By seeing those patterns, they made mental leaps that others didn’t do.”
Walter Isaacson.
“Time you enjoy wasting is not wasted time.”
John Lennon.
“Modern work demands knowledge transfer: the ability to apply knowledge to new situations and different domains.”
David Epstein, Range: Why Generalists Triumph in a Specialized World.
“Learn how to see. Realize that everything connects to everything else.”
Leonardo da Vinci.
“The creation of something new is not accomplished by the intellect but by the play instinct.”
Carl Jung.
Range Comes From Curiosity.
As a child I never believed I was amazing at any one thing. For Sunday league kids football I was a goalkeeper, then a defender and occasionally a forward in six a side. I could spend hours building Lego sets, arranging toy soldiers into imaginary battles, or piecing together puzzles of the world map and its flags.
In secondary school, I was popular, but not one of the cool kids. In class I was smart, but I never received the attention or pressure of being the smartest. My academic journey was never a straight line. Final exams had ups, downs, and several resits.
What I was great at was curiosity. Sometimes it got me sent out of class for talking too much or asking the wrong question. I wasn’t the best at any one thing, but I had a quiet superpower: I was fascinated by people.
I spent the summer break of university working for an eccentric American who owned a handful of engineering factories in Birmingham. I loved it. I was good at designing logos, understanding finances and organising machinery layouts. I was great at getting on with people – whether the eccentric American or the factory workers. This was one of my first data points that it was valuable to be good at many things.
I moved into consulting where I would have amazing conversations with business leaders and industry experts. Why was I good at it? I knew how to connect with people, to connect disparate ideas together, and to move fast. Whilst consulting, I discovered the phenomenal book Range by David Epstein. He challenges the myth that specialisation is the only path to success. Instead, he argues that generalists – those who dabble, explore, and connect dots across fields – often thrive in complex and unpredictable environments.
Generalists – those who dabble, explore, and connect dots across fields – often thrive in complex and unpredictable environments.
It made me look back at my experiences in a different way.
I knew that what I was doing, this ranging, exploratory type of work was beneficial. Why else would we place so much trust in general practitioner doctors – highly trained generalists who help us navigate complexity?
Range helped me to make sense of me loving Lego, blowing things up, history books, geography lectures, ski mountaineering, piano playing, cooking, drawing, being outdoors, being indoors with friends, economics, politics, sociology, psychology, strategy, communication, critical thinking. I’ve always been an easy-going person, willing to share, willing to try something because ‘why not.’
Looking back, I wasn’t born with Range – I built it. As a school kid, my Range looked like curiosity. As a consultant, it became understanding and insight. Today, it’s my ability to hold multiple perspectives, to move from abstract to practical.
I am finding my Wildest Dream in my Range. Yesterday evening Liv and I spent an hour building Lego – a Viking Village to be exact. It was such a throwback to childhood. My Wildest Dream is not to build a Lego Viking village for a living, but maybe it’s to build something new and novel.
Leonardo da Vinci lived through the Renaissance in the 15-16th centuries. In 2013 he shot back into the limelight for posthumously becoming the artist of the most expensive painting ever. $430m for the Salvator Mundi. I urge you to explore his story. Da Vinci wasn’t just an artist; he was a bridge between disciplines, the original interdisciplinary thinker. He was Range. He was the ultimate master of Range. His contributions to scientific discovery, engineering, military equipment, human anatomy and biology are incredible. He had such a diverse range of interests, curiosities and skills. Diversity which only he can make overlap.
Da Vinci wasn’t just an artist; he was a bridge between disciplines, the original interdisciplinary thinker. He was Range.
Never look at your hobbies and think it is getting in the way of something. If you love yoga and baking and piano playing, keep doing it. Maybe you won’t open a yoga retreat or an Etsy baking store or become the next Ludovico Einaudi. But those passions? They shape how you lead meetings, how you connect with people, how you see the world. That’s value.
I’ve been playing piano again. Not to perform – just to enjoy the process. That small creative act reminds me that our Range, our inspiration, lives in the margins, in how we choose to spend our time when no one’s watching. What hobby, what curiosity, could you return to?
Today I see range in my great friend James, a Gen-Z renaissance thinker. Able to talk, communicate and share stories in sport, philosophy and technology. Excelling in building deeply technical AI models and working with stakeholders in Australia, Dubai and Finland. James has a deep sense of Range.
He is the Gen Z AI-Renaissance man. What is his Wildest Dream? To contribute to multiple humanity wide challenges. Humanity wide challenges, that is a Wildest Dream. But, multiple, that is only achievable by someone with Range, by someone who has developed their passions across multiple disciplines.
Range is when the 17th century mathematician Gottfried Leibniz was inspired by the 4000-year-old concept of Yin and Yang.
Leibniz was a true Range master of the 17th century. He moved effortlessly between disciplines. Inspired by ancient philosophy and the concept of Yin and Yang, he made groundbreaking discoveries in mathematics and logic.
Yin and Yang are foundational concepts in Chinese philosophy, representing complementary opposites – light and dark, active and passive, expansion and contraction. According to mythology, eight elemental symbols were first developed by Fuxi, an ancient cultural hero. He observed the natural world and understood that these dual forces, Yin and Yang, were the building blocks of creation. The eight elemental symbols of Heaven, Lake, Fire, Thunder, Wind, Water, Mountain, and Earth were each made of solid (Yang) and broken (Yin) lines.
Leibniz was a true Range master of the 17th century. He moved effortlessly between disciplines. Inspired by ancient philosophy and the concept of Yin and Yang, he made groundbreaking discoveries in mathematics and logic. One of his most enduring contributions was creating a simple numerical system using just 1s and 0s. One century later, George Boole would be inspired by this binary system to create Boolean Algebra.
In the 1930s, Claude Shannon took a philosophy and mathematics class at the University of Michigan and learnt about Boolean algebra. As an engineer he applied this idea of binary logic to electric circuit boards. 1s and 0s, Yin and Yang, on and off. Shannon was another Range master, making contributions across mathematics, information theory and cryptography. It might surprise you to learn that Claude.ai is named after Shannon.
From Fuxi to Leibniz, Boole to Shannon – Range has always driven progress. What began as ancient philosophy became mathematical logic, then evolved into the language of circuits, and now powers the digital age. Range is more than having a hobby. It’s how civilizations leap forward.
In times of uncertainty, Range becomes a competitive advantage.
We are living in challenging times. Challenges are just challenges – they are neutral, they are a construct of our mind. It is up to our interpretation on how we live through them. In times of uncertainty, Range becomes a competitive advantage. Like Da Vinci, we each carry the potential to overlap our own unique mix of skills – to find creativity in the collision points of science and art, philosophy and tech, the ancient and the future.
Each of these humans, Da Vinci, Leibniz, Boole, Shannon, have advanced human civilisation greatly, lived through challenging times and approached it with a sense of exploration. Each of these humans explored beyond their primary discipline, they found range in invention, in philosophy, in art, in engineering. In sketchbooks and circuit boards, in conversations and curiosity.
The artificial intelligence revolution is just beginning. The 21st century is just beginning. This is the renaissance for us, Millennials, Gen Z, Gen A. This is our time to get involved in transformational challenge. Be a warrior. Get outside. Find challenges and challengers that are worthy of you. Do not hold back, do not be meek. Seek courage to grow, to learn, to develop, to explore, to adventure, to meet people. Read books, talk to people you disagree with. Find your Range.
So, what is your Wildest Dream? What Range will you need to build it?
Deepen Your Curiosity
My favourite learnings on range:
Range: Why Generalists Triumph in a Specialised World by David Epstein.
The Knowledge Project with Shane Parrish - Episode 121 with Walter Isaacson: Curiosity Fuels Creativity.
The Lost Leonardo - Documentary Trailer.
Values Are Not Words. They Are Sentences With A Word Attached
Values aren’t words on a wall. They’re how you live and act - especially when no one’s watching.
Valere (Latin): to be strong, to be worth, to be well.
Value (economic 14th century): the price or monetary worth of something.
Values (philosophy 19th century): deeply held beliefs.
Lessons From Leaders On Values
“The true test of character is whether you manage to stand by those values when the deck is stacked against you. If personality is how you respond on a typical day, character is how you show up on a hard day.”
Hidden Potential by Adam Grant.
The antidote to Fear of People’s Opinions has two dimensions: (1) to have deep love and care for others’ well-being … and (2) to act in alignment with one’s purpose, values, and goals.
The First Rule of Mastery by Dr. Michael Gervais.
“Our values are constantly reflected in the way we choose to behave.”
“When you do things from your soul, you feel a river moving in you, a joy.”
Rumi.
“If you stand for nothing, Burr, what do you fall for.”
Alexander Hamilton.
Values Are Not Words. They Are Sentences With A Word Attached.
Most people hear the word values and quietly switch off. It sounds corporate - the kind of thing you'd find painted on an office wall or buried in a slide deck. We say we care about values, but most of us would rather talk productivity hacks. Yet, values are not corporate. They’re personal. They’re not what you scribble down in a workshop and forget. They’re what you do, especially when no one’s watching.
They’re there when you choose to tell someone the truth, even if it hurts. They’re behind that rising feeling of frustration when someone flakes on you. They’re the reason you give your time, or your money, or your energy, to something that matters to you, without needing a reason. We don’t need to manufacture our values. We just need to notice them. Think about a time:
You did something courageous, because you knew you had to even when you didn’t want to.
You disagreed with someone because what they said was so fundamentally wrong that you couldn’t sit idly by.
You told a friend the truth even when you knew it would hurt them.
You can’t help but give money to the homeless man on the walk back to your train station after work.
When things get comfortable, you can’t help but add a bit of jeopardy, risk, or change into the situation.
Chances are, one or two of these sentences will resonate with you. That’s because it is what you value. A value isn’t a word you scribble in a notebook during a workshop. It’s not what you post on LinkedIn or hang on an office wall. It’s not the five adjectives you hope people write about you in a leaving card.
You value what you spend your time doing. You value what you spend your time saying. You value what you spend your time thinking about.
Do we get to choose our values? I’ll take you back to Harry Potter and The Philosopher’s Stone. When Harry and his classmates arrive at Hogwarts, they are led into the grand banqueting hall and one-by-one, the first years sit on a rickety wooden stool, and an oversized wizard’s hat is placed on their head and a dialogue between the sentient hat and young Harry ensues.
‘Not Slytherin, not Slytherin, not Slytherin…’ says Harry, desperate to avoid being placed in the progressively evil house of Slytherin. The Hat is drawn to all the dark things that have happened to Harry, his parents being killed by the dark wizard Lord Voldemort. As any good lead character, Harry has other ideas, he wants to be away from evil, and to be with the brave and courageous wizards sat in the red and gold of Gryffindor. In that moment, he chose his values. ‘Gryffindor!’ Roars the hat to everybody’s delight. He chose Courage over Cunning and Adventure over Ambition.
Much like Harry chose to not be Slytherin, we can find our values by defining what we are not. Warren Buffett’s partner, Charlie Munger, delivered a speech on how to guarantee misery:
First, be unreliable. Do not faithfully do what you have engaged to do. If you will only master this one habit, you will more than counterbalance the combined effect of all your virtues, howsoever great. If you like being distrusted and excluded from the best human contribution and company, this prescription is for you.
In Hiroshima, Japan, a cool city with an incredibly dark past, Liv and I found a beautiful little coffee shop in the rain. Since I’ve stopped drinking alcohol, coffee has become my daily ritual of a bloody good drink. I’ve switched up searching out surreal vineyards for coffee shops that serve world class flat whites.
We drop our umbrellas outside and get welcomed graciously by the server behind the counter. I see an older Japanese man drinking his flat white, and I can see the foam is done precisely. ‘Flat white please’.
We sit down, the barista now weighing out the beans precisely on scales, the milk measured meticulously in a clean jug, the machine checked, the espresso pressed, and the milk poured. Another European couple walk in and order some coffees. We get our coffees after ten minutes and it is exactly as we expected. Precisely the same coffee as the guy before us. I savour it and watch as the barista performs the same rituals with the same precision at the same steady pace for the European couple.
If they had company values pasted on the walls in that coffee shop (they don’t because it was a cool place and not at all corporate), it would say Customer Service: Delighting Every Customer in Exactly the Same Precise Way. Customer Service across a lot of Japan has a ritual and deep respect throughout. The ritual is important. The treatment of the customer is almost religious. Time does not always come into it. If you want a fast coffee in Japan, go to Starbucks.
Because the truth is, you can’t live your values on a whiteboard, and you can’t understand them by staying inside, in your own head, your own comfort zone, or the echo chamber on your device. You can only live your values outdoors.
Values are a sentence with a word attached. Much like Charlie Munger, one of my core values is Reliability and I would define it as doing what you said you were going to do. Reliability means something to everyone. The Oxford English Dictionary defines it as consistently good in quality or performance; able to be trusted. It is similar, but certainly not the same as my definition.
Yesterday evening, I had a conversation about values with my colleague Garreth. He talked about Integrity being one of his key values. His definition of Integrity, do what you said you were going to do. This is remarkable in how it is exactly the same as my definition of Reliability, one of my key values. How much more deeply can Garreth and I connect and understand each other, now that we know what it is we truly value.
If you’ve read this far, you probably already know what you value, you just haven’t put it into words yet. That’s the point. Your values don’t need to be pinned on your LinkedIn bio or printed on your company t-shirt. They need to be lived. You’ll spot them in how you show up under pressure. You’ll hear them in how you speak to the people closest to you. And if you're brave, you’ll start to consciously take tough decisions with values in mind. Because the truth is, you can’t live your values on a whiteboard, and you can’t understand them by staying inside, in your own head, your own comfort zone, or the echo chamber on your device. You can only live your values outdoors.
Deepen Your Curiosity
My favourite learnings on strong values:
Hidden Potential by Adam Grant.
The First Rule of Mastery by Michael Gervais.
Mark Manson’s Blog on personal values.
Poor Charlie’s Almanack by Charlie Munger.